Search is becoming increasingly fragmented for users, spread across traditional browsers, largue-language-models (LLMs), social media platforms and more. In turn, search competition is increasing among advertisers, leaving many marketers looking for new ways to reach audiences.
On this episode of the Performance Marketing Unlocked podcast, Andy Squire, RVP Sales, EMEA at Brave, outlines how brands can stop feeding the blackbox oligopoly and learn to reach high-value audiences on the open web, without the walled garden tax.
This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.
~ Episode breakdown ~
(2:15) How can businesses stop relying on walled gardens?
(17:10) Balancing personalisation and privacy
(25:03) Overrated or underrated...
(27:34) PMW's Resell Me a Pen Challenge
~ Further reading ~
Does the open web have a glass ceiling?
‘A severe blow’: Adland’s take on Dentsu and WPP abandoning The Trade Desk’s Openpath
Are AI platforms starving untapped audiences of ad investment?
","author_name":"Performance Marketing World"}