{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/691db4c8295fc6e8480c66bf?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Fixing one of marketing's dirtiest habits","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1763559984883-9760b073-f517-45fa-a1f5-00552124ddb6.jpeg?height=200","description":"<p>Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day.</p><p><br></p><p>However, on this episode of the Performance Marketing Unlocked podcast, Matthew Huntly, co-founder and CEO of Sampl, explains exactly how the practice has modernised and why the digital-first reinvention of Sampling is one of the best kept secrets for advertisers to leverage ahead of 2026.</p><p><br></p><p>This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~&nbsp;</em></p><p><br></p><p>What happened to product sampling's reputation? (1:47)</p><p>Digital sampling in action (17:43)</p><p>PMW's Resell Me a Pen Challenge (29:27)</p><p><br></p><p><em>~ Further reading ~&nbsp;</em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1931651/digital-sampling-great-brands-data-q-a-matthew-huntly-sampl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>‘Digital sampling is a great way for brands to get data’: Q&amp;A with Matthew Huntly, Sampl</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1925011/top-5-adtech-tools-week-videoamp-hightouch-sampl-doubleverify-unilever\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Top 5 adtech tools this week: VideoAmp, Hightouch, Sampl, DoubleVerify, and Unilever</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1919507/matthew-huntly\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Matthew Huntly</strong></a></p>","author_name":"Performance Marketing World"}