{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/68b846027450e0cb41527553?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Will AI help or hinder e-commerce competition with Amazon?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1756906643863-f504cc15-944e-4ed9-8231-e14562e8842b.jpeg?height=200","description":"<p>Savvy shoppers recently realised that Amazon's AI shopping assistant Rufus now uses memory signals, signalling the e-commerce giants' continued ambitions to innovate with automation.</p><p><br></p><p>On this episode of the Performance Marketing podcast, host Joe is joined by Sue Azari, e-commerce Industry Consultant at Appsflyer, to discuss AI's influence on e-commerce, and whether the technology is helping or hindering competition with industry giants such as Walmart and Amazon.</p><p><br></p><p>This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>Is AI further affirming Amazon's e-commerce dominance? (1:00)</p><p>What opportunities and threats is the e-commerce industry facing? (17:22)</p><p>PMW's Resell Me a Pen Challenge (25:20)</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1930560/amazon-rufus-memory-upgrade-signals-massive-shift-e-commerce\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Amazon Rufus’ memory upgrade signals ‘massive shift’ for&nbsp;<em>e</em>-<em>commerce</em></strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1930591/tech-giants-dominate-list-worlds-valuable-brands\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Tech giants dominate list of world’s most valuable brands</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1929870/why-amazon-will-not-devour-advertising\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Why Amazon will not devour advertising</strong></a></p>","author_name":"Performance Marketing World"}