{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/68a5e0e87339ce61db37c53d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to survive in a zero-click search world","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1755700893600-56bb9bb5-0477-4ad7-a626-8c20078c4338.jpeg?height=200","description":"<p>AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do?</p><p><br></p><p>On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Sarah Aird-Mash, CMO of Future Group (), who breaks down exactly what has happened to search, where it's headed in the future, and what marketers can do to respond.</p><p><br></p><p>This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>Which big tech platform had the best Q2? (1:19)</p><p>What drove growth in Q2? (18:38)</p><p>PMW's Resell Me a Pen Challenge (26:45)</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1926367/judge-creative-campaign-success-zero-click-world\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>How do you judge creative campaign success in a&nbsp;zero&nbsp;click&nbsp;world?</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1926494/1-click-through-rate-google-ai-overviews-killing-publishers\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>1% click-through rate: How Google AI Overviews is killing publishers</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1926358/dont-fear-scraper-ai-neednt-threat\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Don’t fear the scraper: AI needn’t be a threat</strong></a></p>","author_name":"Performance Marketing World"}