{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/683f638ea73556324a1cdcbe?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Reddit keeps its platform safe for brands","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1748954994027-d8540d94-2b41-4b00-ac92-c2c2eedd7f09.jpeg?height=200","description":"<p>Is social media a safe space for brands? Despite some recent news coverage, the data suggests that it may well be – especially if you invest in the right platform.</p><p><br></p><p>On this episode of the Performance Marketing Unlocked podcast, Steve Riad, VP of Global Mid-Market and SMB sales at Reddit (16:19), outlines how the news aggregation and social forum platform has managed to remain a useful resource for advertisers for over two decades, and why now is the best time to get in on the action.</p><p><br></p><p>Also, PMW's Editor Robin Langford (1:25) joins at the beginning of the episode to discuss what makes the perfect performance marketer, and how to best convey this to make the famous PMW 100 Powerlist.</p><p><br></p><p>This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>The perfect performance marketer (1:25)</p><p>Is social media a safe space for advertisers? (16:19)</p><p>The future of Reddit's ads business (35:28)</p><p>PMW's Resell Me a Pen Challenge (40:34)</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1912417/reddit-enhances-ads-manager-give-smaller-businesses-boost\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Reddit&nbsp;enhances Ads Manager to give smaller businesses a boost</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1905030/social-media-becoming-vanity-metric\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Social media is becoming a vanity metric</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1899431/reddit-launches-own-version-ai-overviews-using-discussions-its-platform\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Reddit&nbsp;launches own version of AI Overviews using discussions on its platform</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1919348/pmw-powerlist-2025\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>PMW 100 Powerlist 2025</strong></a></p>","author_name":"Performance Marketing World"}