{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/62209e53b1bbc8001426fef6/682b3741bc0e758152159ed2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The emerging channels thriving beyond walled gardens","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/62209e53b1bbc8001426fef6/1747655865331-a86d8b0e-5841-4ff9-ba6f-d6a35c03fe75.jpeg?height=200","description":"<p>With some marketers pressing pause on their plans to move beyond third-party cookies, others are ramping up plans for a cookieless, ID-less and perhaps Google-less future.</p><p><br></p><p>On this episode of the Performance Marketing Unlocked podcast, we scale the walled gardens and look at emerging advertising channels operating beyond the web. PMW's Premium Content Editor Jyoti Rambhai (2:40), joins host Joe at the top of the pod to discuss the state of CTV, before Jess McGrogan, GM of Business Development for Brand at The Trade Desk (19:13), delivers insight into why brands and advertisers slowing down first-party data investment could be making huge a mistake.</p><p><br></p><p>This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.</p><p><br></p><p><em>~ Episode breakdown ~ </em></p><p><br></p><p>The future of streaming, CTV and linear broadcasters (2:40)</p><p>Talking the open internet and a cookieless world (19:13)</p><p>How advertisers can win through CTV (35:28)</p><p>PMW's Resell Me a Pen Challenge (41:28)</p><p><br></p><p><em>~ Further reading ~ </em></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1914982/google-reveals-third-party-cookies-stay\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Google&nbsp;reveals third-party cookies are here to stay</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1915210/stop-thinking-google-going-next-adland-reacts-third-party-cookie-plans-scrapped\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>‘Stop thinking about what&nbsp;Google&nbsp;is going to do next’: Adland reacts to third-party cookie plans being scrapped</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1917938/trade-desk-introduce-sinceras-data-entire-ad-industry\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>The Trade Desk to introduce Sincera’s data to entire ad industry</strong></a></p><p><br></p><p><a href=\"https://www.performancemarketingworld.com/article/1917407/3-tough-questions-on-ctv\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>3&nbsp;tough&nbsp;questions on... CTV</strong></a></p>","author_name":"Performance Marketing World"}