{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/621dee1b81750b001367a032/69ac82827036d7390257f821?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"THE INDIAN WHISKY MARKET EXPLAINED: IMFL, TARIFFS & 1.4 BILLION DRINKERS","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/621dee1b81750b001367a032/1772913218883-0d0b1566-f107-4dd3-8449-bb02913bba86.jpeg?height=200","description":"<p>India is the <strong>largest whisky market in the world</strong> , yet Scottish whisky still represents only a tiny slice of what’s actually being drunk. In this episode, Mitch and Daz unpack the reality behind the headlines and explore how the Indian whisky ecosystem really works.</p><p><br></p><p>From <strong>IMFL (Indian Made Foreign Liquor)</strong> and the role Scottish Whisky plays inside local blends, to <strong>changing consumer trends, tariffs, cocktail culture, and the rise of Indian single malts</strong>, this episode dives into one of the most complex — and fascinating — whisky markets on the planet.</p><p><br></p><p>To get a proper on-the-ground perspective, Mitch speaks with two industry insiders working directly in the Indian drinks scene.</p><p><br></p><p>First up is <strong>Angad Singh Gandhi</strong>, former Glenfiddich ambassador turned drinks consultant and founder of <em>Drams With Drama</em>, who explains how Indian drinkers are becoming more adventurous and how bars, whisky experiences, and local producers are reshaping the market.</p><p><br></p><p>Then <strong>Fraser Morrison</strong> joins the show from just outside Delhi to discuss the reality of selling Scotch in India — from state-by-state regulations and pricing differences to the aspirational role single malt still plays for many drinkers.</p><p>Along the way Mitch and Daz break down:</p><ul><li>What <strong>IMFL actually is</strong> and why it dominates the Indian whisky market</li><li>Why India imports huge amounts of <strong>bulk Scotch for blending</strong></li><li>The impact of the <strong>UK–India tariff changes</strong></li><li>How the <strong>middle class and travel culture</strong> are driving premium whisky demand</li><li>The rise of <strong>Indian single malts</strong> like Amrut, Paul John and Rampur</li><li>Why India might become the <strong>most important whisky market of the next decade</strong></li></ul><p>If you’ve ever wondered why India drinks so much whisky — and what that means for Scotch — this episode explains it all.</p><p><br></p><h3>Guests</h3><p><br></p><ul><li><strong>Angad Singh Gandhi</strong> – Founder of <em>Drams With Drama</em></li><li><strong>Fraser Morrison</strong> – Whisky ambassador working in India</li></ul><p><br></p><h3>Live Podcast Events</h3><p><br></p><p>Join Mitch &amp; Daz in person at one of our upcoming live whisky tastings.</p><p><br></p><p>🎟️ <strong>Tickets &amp; upcoming events:</strong></p><p><a href=\"https://www.notanotherwhiskypodcast.com/live-events\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.notanotherwhiskypodcast.com/live-events</a></p><p><br></p><h3>Follow the Podcast</h3><p>Instagram: @notanotherwhiskypodcast</p><p>Website: <a href=\"https://www.notanotherwhiskypodcast.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.notanotherwhiskypodcast.com</a></p>","author_name":"A Mitch & Daz Production"}