{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/621d3ea487eba30014f27133/6995d86ee1d8773119b101de?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Wharton Marketing Matters: Zillow's VP of Brand and Product Marketing, Beverly Jackson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/621d3ea487eba30014f27133/1771427895428-d24f3931-bc57-46f7-a6a8-378406bc90c1.jpeg?height=200","description":"<p>Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara &amp; Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.</p>","author_name":"The Wharton School"}