{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/621d3ea487eba30014f27133/650b44e1b68e0a0011cd5ec9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Convince Someone Using This Simple Writing Tip","description":"<p>Wharton marketing professor Jonah Berger’s latest research shows how a simple writing shift can make anyone more persuasive.</p>","author_name":"The Wharton School"}