Journalist Ted Genoways talks to Mark about his book, Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, which is the first biography of Cuervo; about how Cuervo was responsible for the first cartel—and what it was like when cartels were simply business collectives; about how Cuervo saw the future of Mexico; and about why tequila is at the nexus of food and power.
Read an excerpt from Tequila Wars on The Bittman Project: https://bittmanproject.com/how-jose-cuervo-beat-the-odds/
Listen to Ted Genoways talk about human trafficking and the meatpacking industry on Food with Mark Bittman: https://tinyurl.com/bde43zep
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