{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/620e1e303626f00013aa2f6a/636ad3d7c5bfa90012cee3d4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"$50 Billion Worth Of Virgins And Coke!","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/620e1e303626f00013aa2f6a/1647450455664-f3a571dff2d34188ad21e7457ea16bd1.jpeg?height=200","description":"<p>In this week's episode, Dave explains how Richard Branson did everything right with Virgin Cola but still failed to break into a market worth FIFTY BILLION DOLLARS A YEAR! Strategy Director at Eximo Marketing, Andi Jarvis, details the incredible lengths Coca Cola went to to make sure Branson experienced his biggest commercial failure ever. </p><p><br></p><p>A massive shout out to Ernie Smith, whose article inspired this episode:</p><p>https://shortformernie.medium.com/virgin-cola-richard-branson-marketing-failure-8a470ced7815</p><p><br></p><p>Presented and Produced by Neil Delamere and Dave Moore</p><p>Edited by&nbsp;Cathal&nbsp;Minogue</p><p>Music by Dave Moore</p><p>Artwork by Ray McDonnell</p><p><br></p><p><br></p>","author_name":"Neil Delamere Dave Moore"}