{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efd5bcf87e120013576308/68a5bbe9e2f63983a79e3a16?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Gary Frost - What is Strategic Branding?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efd5bcf87e120013576308/1755787567416-963c5e05-5d41-4b00-b4e2-db25de349aa2.jpeg?height=200","description":"<p>In this episode of <strong>OBS Radio</strong>, Zoe Hanson speaks with <strong>Gary Frost</strong>, Managing and Strategic Creative Director at Frost, about why <strong>branding is more than just a logo </strong>it’s a business growth tool.</p><p><br></p><p>Gary shares insights on:</p><ul><li>How <strong>branding builds real monetary value</strong> (think Coca-Cola’s $70B brand premium).</li><li>Why <strong>SMEs should treat branding strategically</strong>, just like big names such as Nike and Apple.</li><li>The importance of <strong>authenticity, storytelling, and values</strong> in building trust.</li><li>Case studies from <strong>Dr. Oetker</strong>, <strong>Farnborough Air Show</strong>, and <strong>CM Shipping</strong> where strategic branding transformed businesses.</li><li>Why <strong>consistency, strategy, and honesty</strong> trump gimmicks and “greenwashing.”</li></ul><p><br></p><p>Whether you’re a startup founder or a seasoned CEO, this episode reveals how strategic branding can reshape your business future.</p>","author_name":"Liam Doe"}