{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/654e3e958290a10012373918?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"GoPro CEO Nick Woodman on luck, AI and beating the competition ","description":"<p>It was 2002 when entrepreneur Nick Woodman first set up his GoPro business, something he calls today \"the realisation of a dream\".</p><p><br></p><p>What was only intended to be a small, niche business offering a new way of filming for surfers, grew into a household name synonymous with action cameras for extreme sports, adventuring and capturing footage in all conditions.</p><p><br></p><p>In this episode Nick tells us about his 21-year journey with GoPro, how he deals with competition in the secctor, the company's ethos of helping creators do more, and his future plans for the brand. </p><p><br></p><p>In this episode:</p><p><br></p><ul><li>Nick's belief in 'a great deal of lucky timing'</li><li>Why he was 'terrified' of hiring people at the start</li><li>Nick's fear of competition and what he does to stay on top</li><li>Plans for desktop video editing software, and AI to make editing easier</li><li>'Stay tuned' for new types of camera from GoPro</li><li>Why being passionate about a business is key to success</li></ul><p><br></p><p>For more news, interviews and analysis <a href=\"https://www.standard.co.uk/business\" rel=\"noopener noreferrer\" target=\"_blank\">go to standard.co.uk/business.</a></p>","author_name":"Evening Standard"}