{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/649f0e523461c800119f1908?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Viagogo’s Cris Miller: A ticket’s value is “what someone’s willing to pay” ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1675951278174-245f608ae08f3c77c73a9927b0b5d6d9.jpeg?height=200","description":"<p>Cris Miller, doesn’t give many interviews but the online secondary ticket market he helped pioneer, and the company he’s global MD for, Viagogo, have been taking a reputational battering. Over the last twenty years, he’s faced a range of crises from an initially sceptical market, to a major rival announcing a competitive service… to a global pandemic shutting down the world.</p><p><br></p><p><strong><u>In this interview we talk about: </u></strong>&nbsp;</p><ul><li>Why his first employer, StubHub, was set up because its founder couldn’t get tickets for a date&nbsp;</li><li>How the company saw the opportunity in a fragmented, untrustworthy secondary ticket market&nbsp;</li><li>Why it’s the buyer that sets the market value of a ticket, not the seller&nbsp;</li><li>The “constant hustle” to find and secure partners to help get the start-up off the ground&nbsp;</li><li>Why the company wasn’t “really ready” for government scrutiny&nbsp;</li><li>The £300 million hit they took during the covid pandemic, and how they survived&nbsp;</li><li>Advice on when the best time to buy a ticket on the secondary market might be&nbsp;</li></ul><p>&nbsp;</p><p>For more news, interviews and analysis, read the Evening Standard newspaper or go to <a href=\"standard.co.uk/business\" rel=\"noopener noreferrer\" target=\"_blank\">standard.co.uk/business</a>.&nbsp;</p>","author_name":"Evening Standard"}