{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/6470c97332045500115c125b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Brian Perkins, Budweiser's UK CEO, on the changing role of the pub","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1675951278174-245f608ae08f3c77c73a9927b0b5d6d9.jpeg?height=200","description":"<p>There are dream jobs, right? Everyone has their own: Astronaut, athlete, having your own ice cream parlour on a beach. All exciting. But running a beer company. That’s gotta be pretty high up on the list for a lot of people? Brian Perkins is the president of the Budweiser Brewing Group in the UK and Ireland, a job he took over in December 2021, just as the world was recovering from the pandemic and about to enter the cost-of-living crisis.</p><p><br></p><p>In this episode, we talk about:</p><ul><li>How people’s tastes have changed dramatically in the last three years.</li><li>The growth of non and low-alcoholic drinks</li><li>Why more women are drinking beer</li><li>How a beer company created one of the largest e-commerce systems in the world</li><li>The role of big brewers in supporting pubs and bars</li><li>The opportunities, and responsibilities, big brewers have over smaller companies</li></ul><p><br></p><p>For more interviews, news and analysis, go to&nbsp;<a href=\"http://standard.co.uk/business\" rel=\"noopener noreferrer\" target=\"_blank\">standard.co.uk/business</a>.</p>","author_name":"Evening Standard"}