{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/6454c45c1ea74a00114565b3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Nala’s Baby: Krept & Sasha Ellese Gilbert","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1675951278174-245f608ae08f3c77c73a9927b0b5d6d9.jpeg?height=200","description":"<p>Recorded live at the Evening Standard’s SME EXPO at ExCel London, Casyo ‘Krept’ Johnson - one half of the hip-hop duo Krept &amp; Konan - and influencer, Sasha Ellese Gilbert, share the story of how they co-founded the sell-out brand Nala's Baby.</p><p><br></p><p>Originally devised in lockdown as a solution to their daughter's eczema, the company is skincare and haircare free from toxins, chemicals and parabens. It is also cruelty and tear free, vegan, eczema-friendly and fully recyclable.</p><p><br></p><p>Also in this episode, we discuss:</p><ul><li>Making their product accessible with a reasonable price point</li><li>The process behind creating the products themselves</li><li>How Krept juggles his career as a musician with his businesses</li><li>Teething problems in the first year after launching</li><li>Their approach to marketing, investment and networking</li><li>How Krept’s rapping career was a hindrance to the brand at the start</li><li>Why you shouldn’t be afraid to pitch your business to anyone</li><li>Why getting as much advice as possible is invaluable</li></ul>","author_name":"Evening Standard"}