{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/643958e3c498650011db2b00?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Trinny Tribe: How Trinny Woodall built a community, and a multi-million pound business","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1675951278174-245f608ae08f3c77c73a9927b0b5d6d9.jpeg?height=200","description":"<p>When you’re going into business, it’s always good to bring someone along with you. How did What Not to Wear’s Trinny Woodall build a multi-million-pound business? She didn’t start with that number in 2017.  In fact, the number some potential investors were more interested in was 51 - her age when her company, Trinny London, launched.</p><p>‘Trinny’s Tribe’ has also been a huge part of Woodall’s success building her makeup empire.</p><p>In this episode we talk about:&nbsp;</p><p>&nbsp;</p><ul><li>Her first business, selling bows as a 16-year-old&nbsp;</li><li>Age bias from potential investors&nbsp;</li><li>Why she stood by her plan to sell to 35+, not 20-year-olds&nbsp;</li><li>The value of slow retention and community engagement over rapid growth&nbsp;</li><li>Why being “Trinny off the Telly” didn’t help as much as you might think&nbsp;</li><li>The challenges faced by female entrepreneurs&nbsp;</li><li>Her admiration for Gen Z founders, and tips for getting global reach&nbsp;</li><li>The best way to get her attention.&nbsp;</li></ul><p>&nbsp;</p><p>Trinny is one of the speakers at our SME XPO event. It’s being held on the 25th and 26th of April at ExCel London – tickets are free, and there’s loads of other speakers there too, like Deborah Meaden and Charlie Mullins. AND we’ll be recording a live edition of How to be a CEO with Krept and Sasha the founders of Nala’s Baby ,the kids cosmetics brand. Go to smexpo.co.uk for more details.&nbsp;</p>","author_name":"Evening Standard"}