{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/639c8e421770e200112903db?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Marvin's Magic: How to break the US","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1652349028028-afb34cf9ae27d36a7e01c74a642abf67.jpeg?height=200","description":"<p>Marvin Berglas founded Marvin's Magic in the UK 35 years ago. It's now in 60 international markets. In this episode we talk about:</p><p><br></p><ul><li>The story of how they got into FAO Schwarz&nbsp;in New York’s Rockefeller Plaza</li><li>Their role in innovating \"retail theatre\" and experiential shopping&nbsp;</li><li>Why they hired actors instead of magicians&nbsp;</li><li>How QVC and TV shopping revolutionised their business model</li><li>Difficulties converting exhibition audiences into buying ones&nbsp;</li><li>The value of close partnerships&nbsp;</li><li>Protecting brand reputations in global markets</li><li>The product that made them&nbsp;</li><li>The magical legacy of the Berglas family&nbsp;</li></ul><p><br></p><p>Marvin will be appearing at the Evening Standard's SME Expo, which is being held at ExCel London on April 25-26. Go to&nbsp;<a href=\"https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsmexpo.co.uk%2F&amp;data=05%7C01%7CRachelle.Abbott%40standard.co.uk%7C082a1474b5344823f8c808dade89b635%7C0f3a4c644dc54a768d4152d85ca158a5%7C0%7C0%7C638066980289590329%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=aO25bMxNqX5Br%2B6YOd5qoL%2BrB%2BKDYpxUuNUzbv3gPeQ%3D&amp;reserved=0\" rel=\"noopener noreferrer\" target=\"_blank\">https://smexpo.co.uk/</a>&nbsp;for more information and to register for tickets.&nbsp;</p>","author_name":"Evening Standard"}