{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/6377a77534097f0011b84f20?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Gymshark's Ben Francis: Creating a global brand","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1652349028028-afb34cf9ae27d36a7e01c74a642abf67.jpeg?height=200","description":"<p>Gymshark started in Ben Francis’s parents' garage in the Midlands, with lessons from his gran on how to sew.</p><p><br></p><p>Ten years on, the fitness apparel company’s a global business valued at one and a quarter billion pounds and has just opened its first IRL store on London's Regent Street.</p><p><br></p><p><strong>In this episode we talk about:</strong></p><p><br></p><ul><li>Why Gymshark's \"a story of failure\"</li><li>The power of leading from your gut&nbsp;</li><li>The test and learn mentality&nbsp;</li><li>Why he didn't take a salary for two years</li><li>The value of hustling</li><li>What they're doing to make their Regent Street store a unique retail experience</li><li>The philosophy of \"community, conditioning and retail&nbsp;\"</li></ul><p><br></p><p>Head to <a href=\"standard.co.uk/business\" rel=\"noopener noreferrer\" target=\"_blank\">standard.co.uk/business</a> for more interviews, news, analysis and features, or pick up the Evening Standard newspaper.&nbsp;</p>","author_name":"Evening Standard"}