{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/634ea26880624e00123c2d3d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Energy drink Tenzing's CEO Huib van Bockel","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1652349028028-afb34cf9ae27d36a7e01c74a642abf67.jpeg?height=200","description":"<p>Huib van Bockel is the CEO and founder of the energy drink company Tenzing.</p><p>Formerly head of marketing at Red Bull he’s taken his company from start-up to significant player while maintaining a commitment to environmental protections. But it has not been easy.</p><p><br></p><p>In this episode we talk about:&nbsp;</p><p><br></p><ul><li>Why he left Red Bull to start his own energy drink company&nbsp;</li><li>The ancient Tibetan tea that inspired Tenzing&nbsp;</li><li>What happened when met the family of Everest explorer Tenzing Norgay&nbsp;</li><li>How to create your own category in an existing industry &nbsp;</li><li>Why his first marketing spend was installing bins in Nepal&nbsp;</li><li>Should legislation force companies to improve their environmental impact?&nbsp;</li><li>Why he doesn’t like a hierarchical company structure&nbsp;</li><li>Why he cried after his unusual first pitch to Selfridges appeared to fail&nbsp;</li></ul><p><br></p><p>For more news, interviews and analysis, pick up the Evening Standard newspaper, or head to <a href=\"standard.co.uk/business&nbsp;\" rel=\"noopener noreferrer\" target=\"_blank\">standard.co.uk/business&nbsp;</a></p>","author_name":"Evening Standard"}