{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/62f66d6d251c33001333d72b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Formula E's Alejandro Agag on building a global brand","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1652349028028-afb34cf9ae27d36a7e01c74a642abf67.jpeg?height=200","description":"<p>From an idea on the back of a napkin in 2011 to one of the fastest growing sports in the world, the Formula E story is one of risk-taking, set backs and extraordinary success. We speak to its founder Alejandro Agag about:</p><p>&nbsp;</p><ul><li>Getting momentum back after the pandemic</li><li>Secrets of a successful marketing campaign</li><li>How Formula E's innovating commercial electric vehicles</li><li>Why it's \"compatible\" not \"competitive\" with Formula 1</li><li>Gigamine and battery recycling&nbsp;</li><li>How the end of the combustion engine will promote electric racing</li></ul><p><br></p><p>For the best business news, analysis and interviews, go to <a href=\"standard.co.uk/business\" rel=\"noopener noreferrer\" target=\"_blank\">standard.co.uk/business</a> or pick up the Evening Standard newspaper.&nbsp;</p>","author_name":"Evening Standard"}