{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/62bd958742c91e00145f13cb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Growing a brand with Diageo's On-Trade Sales Director GB ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1652349028028-afb34cf9ae27d36a7e01c74a642abf67.jpeg?height=200","description":"<p>As an SVP at <a href=\"/topic/diageo\" rel=\"noopener noreferrer\" target=\"_blank\">Diageo</a> Catharina von Franck sits on the company's UK board and is in charge of growing iconic <a href=\"/topic/brands\" rel=\"noopener noreferrer\" target=\"_blank\">brands</a> like Guiness, <a href=\"/topic/johnnie-walker\" rel=\"noopener noreferrer\" target=\"_blank\">Johnnie Walker</a>, Baileys and others.&nbsp;</p><p><br></p><p>Diageo has just moved to a new HQ in the heart of Soho, London's hospitality centre.</p><p>&nbsp;</p><p><strong>In this episode she tells us:&nbsp;</strong></p><p>&nbsp;</p><ul><li>What’s it like inside Diageo’s new building</li><li>Why London’s so important&nbsp;to the hospitality industry</li><li>What Diageo did to help hospitality during and after the pandemic&nbsp;</li><li>How to stay relevant but true to your brand’s history&nbsp;</li><li>The mistakes to avoid when marketing your brand&nbsp;</li></ul><p><br></p><p>For more interviews, news and analysis read the Evening Standard newspaper or go online to <a href=\"standard.co.uk/business\" rel=\"noopener noreferrer\" target=\"_blank\">standard.co.uk/business</a></p>","author_name":"Evening Standard"}