{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/627d1e0a5dfd0400138f627e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Rochelle Humes built 'My Little Coco'","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1652349028028-afb34cf9ae27d36a7e01c74a642abf67.jpeg?height=200","description":"<p>This Morning presenter, and former Saturdays singer, Rochelle Humes launched her baby hair and skincare business My Little Coco just as the Covid-19 pandemic swept the world. In this podcast she tells us:</p><p>&nbsp;</p><ul><li>Why entering business was harder than breaking into showbiz</li><li>The learning curve she faced, including an early challenge by Chanel over the word \"Coco\"</li><li>Why she partnered with Boots to get her products on their shelves</li><li>The advantage of using her family as a focus group, and how brutally honest her children can be</li><li>How she's expanding the business from cosmetics into furniture and homeware</li></ul><p><br></p><p>For more business news, interviews and analysis go to <a href=\"standard.co.uk/business\" rel=\"noopener noreferrer\" target=\"_blank\">standard.co.uk/business</a></p><p><br></p><p>This podcast was recorded at the Treehouse London Hotel.</p>","author_name":"Evening Standard"}