{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61efc450dc4aa800136f9bc1/622b5a211caf0000130bc493?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"THIS vegan food, Andy Shovel","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61efc450dc4aa800136f9bc1/1652340086235-19944f54ebf998a5407d9f2fd7cfc50b.jpeg?height=200","description":"<p>This week we talk to Andy Shovel, co-founder of vegan food brand&nbsp;<a href=\"https://this.co/\" rel=\"noopener noreferrer\" target=\"_blank\">THIS</a>&nbsp;about his business, and how he swapped a burger brand for his new plant-based venture.</p><p>THIS has become one of the fastest-growing vegan brands in the UK, and this year it’s targeting £20 million pounds in annual revenue and launching what a “huge” range of products.</p><p><br></p><p><strong><u>In this episode we discuss:</u></strong></p><ul><li>Why he swapped a beef burger business for a plant-based brand (1.35)</li><li>How THIS uses Instagram and social media to market their products (4.45)</li><li>Facing the competition of other plant-based food brands (12.20)</li><li>The future of vegan food (19.25)</li><li>How bad vegan products affect the market (21.30)</li><li>Moving into the world of meat-free sausages and burgers (25.35)</li></ul><p><br></p><p>You can check out some of the products by THIS on their&nbsp;<a href=\"https://www.instagram.com/this.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a>&nbsp;page.</p><p>Remember to follow us on&nbsp;<a href=\"https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FEveningStandard&amp;data=04%7C01%7CJon.Weeks%40standard.co.uk%7C38e3ab09301b415a3b8608da027295f8%7C0f3a4c644dc54a768d4152d85ca158a5%7C0%7C0%7C637824988409239340%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;sdata=kQF%2FaUGjOmquvL8kNEpKFCNswwvm6YEW8%2BVgcmduWC0%3D&amp;reserved=0\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a>&nbsp;for more news from the Evening Standard.</p>","author_name":"Evening Standard"}