Last week I was featured on Banking On Cultura, hosted by mi amiga Victoria Jenn Rodriguez. The conversation was so good that I wanted to bring it to the YQD feed! Take a listen and subscribe to Banking on Cultura wherever you get your podcasts.
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She launched a podcast from a closet, using an iPhone 11 and wired Apple earbuds, then built a digital business powerful enough to make her a millionaire. But the real story is bigger than the revenue. Itâs about a Puerto Rican woman claiming space in rooms shaped by whiteness, turning cultural fluency into economic power, and refusing to separate wealth from identity. In this episode, Victoria Jenn Rodriguez sits down with Jannese Torres, creator of the Yo Quiero Dinero Podcast and author of Financially Lit: The Modern Latinaâs Guide to Becoming Financially Poderosa. Jannese Torres breaks down what it takes to monetize attention without diluting your values, use pop culture with intention, build beyond corporate dollars, and create offers people will pay for in an era where information is everywhere. The conversation moves through privilege, brand safety, AI, direct-to-consumer strategy, community accountability, and the uncomfortable truth that our dollars can either reinforce exclusion or fund the rooms we actually want to enter.
What We Get Into:
Key Takeaways