She built a women-only party empire that makes six figures as a side hustle, got herself onto the team that created the Bad Bunny Super Bowl halftime show field team through sheer hustle and genuine relationships, and did it all while juggling a corporate job and navigating a health diagnosis doctors ignored for years. Delilah Dee is back on Yo Quiero Dinero this week and she brought EVERYTHING. We're talking real revenue numbers for her event planning business, the Bad Bunny behind-the-scenes tea, fibroids and fighting for your health as a Black or brown woman, and the financial literacy lesson she wishes someone had taught her earlier.
WE GET INTO:
00:29 – What is Jefatona? The elevator pitch
03:02 – Growing up with a hustle mentality (shoutout to mom)
05:27 – How she got hired at iHeart with no corporate background
08:00 – Getting furloughed during COVID and pivoting to virtual events
11:11 – Launching Jefatona & selling out a club in 24 hours
11:32 – Revenue breakdown: how parties actually pay
16:09 – Multiple income streams + negotiating Fridays off
17:15 – The real numbers: $60K year one, six figures by year two
24:12 – Walking away from the startup that didn't align
29:54 – How she got onto the Bad Bunny Super Bowl field team
37:32 – Behind the scenes of halftime show production
43:00 – The dress rehearsal that made her cry
48:07 – The fibroid diagnosis and advocating for your health
54:43 – What she wishes she knew: financial literacy
56:10 – Where to find Delilah + Jefatona
KEY TAKEAWAYS:
CONNECT WITH DELILAH:
TAKE THE NEXT STEP:
This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.
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