In this episode of Yo Quiero Dinero, host Jannese Torres sits down with Elena Gergis, the creator behind Made With Sazón, to talk about the journey from beauty blogging to becoming a viral Puerto Rican food content creator. Elena shares how rediscovering her cultural roots led to explosive growth online, why niching down matters, and how consistency pays off when building a brand. From her viral coquito recipe to monetizing her website and landing brand deals, Elena gives a real look into what it takes to grow as a solo creator while balancing motherhood and entrepreneurship. This conversation is full of practical lessons for anyone thinking about launching their own content brand.
What You’ll Hear in This Episode:
2:01 Elena’s transition from beauty and lifestyle blogging to food content
4:30 The power of embracing your culture and niche to stand out online
7:26 What it feels like to go viral—and how to prepare for it
13:30 Elena’s income streams: ads, brand partnerships, and social media monetization
21:13 What she's accomplished so far
24:34 What Inspired her to build on Youtube
26:21 How she structures her days as a mom and creator
35:00 The role of AI and automation tools in her business
37:46 Elena’s vision for the future—including cookbooks, TV appearances, and more
Resources & Links:
This podcast was produced and edited by Idea to Launch Productions
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