{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/66b77fdbfade109817f0bd44?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Marketing The Olympics","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1740922919420-c205e6d6-1cb2-4038-ad40-cefff77c0a46.jpeg?height=200","description":"<p>With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.</p><p>From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.</p>","author_name":"Apostrophe Podcast Network"}