{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/643abfb7ff1e4d00113da669?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Johnny Wants the Jet: The Loopy World of Loopholes","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641486838784-25bd39d8c464296b7e5df0f155e93933.jpeg?height=200","description":"<p>If you want to listen to this show about advertising&nbsp;<em>ad-free</em>,&nbsp;<a href=\"https://apostrophe.supercast.com/\" rel=\"noopener noreferrer\" target=\"_blank\">subscribe here.</a></p><p><br></p><p>There are some very interesting loopholes in the world of marketing.</p><p>Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.</p><p>A loophole can help a company overcome barriers in the marketplace.&nbsp;</p><p>Sometimes, the way a product is marketed can give&nbsp;<em>customers</em>&nbsp;a loophole they can take advantage of.</p><p>And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation.</p>","author_name":"Apostrophe Podcast Network"}