{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/6366d7759d45fb0012bb3c79?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S3E05 - Marketing Rock and Roll, Part Two","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641486838784-25bd39d8c464296b7e5df0f155e93933.jpeg?height=200","description":"<p>This week, it's Part Two of \"Marketing Rock and Roll.\" As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV.</p><p>The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill.</p><p>We’ll analyze how MTV changed the music business, and how Michael Jackson’s video&nbsp;<em>Thriller</em>&nbsp;changed MTV. We’ll also talk about how the Internet revolutionized the marketing of rock and roll forever. From iTunes to YouTube to the invention of Apps – suddenly technology was the newest rock star.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}