{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/635d602282b77a0012319cd7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Burn The Boats: Brands That Risked and Won ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641486838784-25bd39d8c464296b7e5df0f155e93933.jpeg?height=200","description":"<p>This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet against him.&nbsp;</p><p><br></p><p>They are the true warriors who “burned the boats” so there was no turning back – and then made history.</p>","author_name":"Apostrophe Podcast Network"}