{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d8b5c11f326500161c1cb5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641486838784-25bd39d8c464296b7e5df0f155e93933.jpeg?height=200","description":"<p>We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}