{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e76d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S8E03 - A Matter of Time: The History of Commercial Lengths","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641409655219-684c1082c1a77a6eac73f8d5a916a0de.jpeg?height=200","description":"<p>This week,&nbsp;we look at the history of commercial lengths.&nbsp;From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changing&nbsp;<em>length</em>s of commercials that’s so fascinating. It’s the reasons why.</p>","author_name":"Apostrophe Podcast Network"}