{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e762?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S2E01 - Shame: The Secret Tool of Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641409528781-7d5669f421b249121c077c4087e90047.jpeg?height=200","description":"<p>To kick off the 2013 season, we explore one of the most effective marketing strategies ever devised: The use of “Shame” as a marketing tool.</p><p>First emerging in the late 1800s, toothpaste ads suggested a fresh mouth could help you attract a mate. But advertisers had a major obstacle to overcome – bad breath and body odour were&nbsp;<em>not</em>&nbsp;socially unacceptable then. So advertisers focused their sizable resources to linking odours to shame, and then shame to product solution.&nbsp;</p><p>From bad breath, dandruff and ring-around-the-collar to gray hair, plastic surgery and skin lightening, the strategy of social shame has become the most lucrative selling strategy of all time.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}