{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e75e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S2E05 - Buy Less: How Some Companies Profit By Asking You to Spend Less","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641373586566-643178e748de61cdae3c3f972bce2753.jpeg?height=200","description":"<p>This week on&nbsp;Under The Influence, we look at the&nbsp;companies that actually profit by asking you to&nbsp;<em>BUY</em>&nbsp;<em>LESS</em>.</p><p><br></p><p>We’ll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly started encouraging men to change blades less often, and why a clothing company insists that you buy less of their apparel.</p><p><br></p><p>It’s a completely counter-intuitive marketing strategy, but each of these companies is doing more business than ever.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}