{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e754?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S2E16 - Loss Leaders: How Companies Profit By Losing Money","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641410755275-c1d7b1a6d4fd611e7275f66a523e2c5f.jpeg?height=200","description":"<p>This is the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more&nbsp;<em>profitable</em>&nbsp;product. We’ll track the earliest loss leaders of shaving blades and Jell-O recipes, all the way up to today’s printers, video games and even Kindles – all of which are loss leaders. You might be surprised to know how many loss leaders swirl all around you every day.</p><p><br></p><p>Advertisers know what to give away in order to profit.&nbsp;</p><p><br></p>","author_name":"Apostrophe Podcast Network"}