{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e744?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S3E06 - Marketing The Olympics","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641412247242-edef7976304d7d6c680af831291d1bcc.jpeg?height=200","description":"<p>Just in time for the Sochi Olympics, we take the opportunity to look at the big-money world of Olympic advertising.&nbsp;</p><p><br></p><p>From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the marketing milestones to the resulting controversies - including the year the IOC approved Olympic cigarettes!&nbsp;</p><p><br></p><p>We'll also analyze how the IOC deals with the tension between keeping the Olympic ideals in place while needing more and more advertising revenue every four years.</p><p><br></p><p><br></p>","author_name":"Apostrophe Podcast Network"}