{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e743?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S3E07 - Ambush Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641412316373-16ed44a8544bc87b5357615bc3461802.jpeg?height=200","description":"<p>This week, we look at Ambush Marketing. It's a form of marketing where a brand tried to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one brand intrudes on another brand's advertising to gain attention. Either way, it's uninvited advertising, it's very controversial - plus the stories are riveting.</p><p><br></p><p>And the Olympics has a long and fascinating history with ambush marketing.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}