{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e73e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S3E12 - Sunny With a Chance of Mousetraps: How Weather Affects Marketing","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641412535071-d000207c838b26496e7225c49a115824.jpeg?height=200","description":"<p>This week, we explore how the weather affects marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car batteries die after three consecutive days of sub-zero temperatures, so they advertise on day four. The busiest day of the week at Harley-Davidson dealerships is exactly 22°C and sunny. When spring temperatures hit 21°C, hair removal products surge 1400%, and BBQ sales jump 200%. And did you know that when the temperature drops just one degree in the Fall – just one degree - mousetrap sales surge 25%? Marketers do.</p><p><br></p><p>And while they can’t manage weather, marketers can certainly now manage the financial implications of weather.</p><p><br></p><p>It’s a whole new day.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}