{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e73d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S3E14 - Elevator Pitches","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641412586430-d15abf053d193c6b78b8ee47f2ea535f.jpeg?height=200","description":"<p>The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of twitter or a website. The true test of an idea is whether or not it can be explained in just a few words. An elevator pitch forces that discipline - if an idea can be explained in the time it takes an elevator to go from the first floor to the second floor, it's probably a solid idea. And if it can't be - it probably means the advertising idea is fuzzy. </p><p><br></p><p>We'll explore the art of the elevator pitch in business, in publishing and in the land of the quick pitch - Hollywood.</p><p><br></p><p><br></p>","author_name":"Apostrophe Podcast Network"}