{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e739?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641371532377-400c7e576ff355d6491da902df5465a9.jpeg?height=200","description":"<p>This week,&nbsp;we explore Word of Mouth Advertising.&nbsp;Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far.</p>","author_name":"Apostrophe Podcast Network"}