{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e729?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S4E09 - Geography As Branding","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641431458538-80bce0c74ee4ac090f08d0f1075cf287.jpeg?height=200","description":"<p>The issue of geography is a subject the marketing world subscribes to.&nbsp;</p><p><br></p><p>Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Russian vodka to Swiss watches, “Geography as branding” is a powerful marketing strategy that often comes with a premium price tag. This week, we explore if that premium price tag is justified...</p><p><br></p>","author_name":"Apostrophe Podcast Network"}