{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e718?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S4E22 - The Internet of (Marketing) Things","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641432651530-b7995e1659c2906b2c85630c3e48dc0b.jpeg?height=200","description":"<p>This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge will be doing your weekly grocery shopping for you - and that means marketers will have to send discount coupons to your appliances now. Your car will be able to make appointments with a mechanic all by itself, and you can now order laundry detergent, coffee and bathroom tissue with the push of Wi-Fi Amazon Dash button in your home. We’ll look at the fine line between convenience and intrusion, and why marketers are looking forward the Internet of (marketing) Things.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}