{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e710?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S5E05 - Small Move, Big Gain","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641367477684-2df3ebec8a89ad4712d01e9dbb989d81.jpeg?height=200","description":"<p>This episode explores how small moves can result in huge business gains. </p><p><br></p><p>While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks. We’ll look at how a hit movie that was turned down by every studio in town was finally sold thanks to a small change in the way it was pitched, how Obama used a small tactic to beat John McCain, and how broccoli made a small move to become popular during the infamous OJ Simpson trial.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}