{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e701?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641361732004-020ca0d0e2fe7abe0235d4c438f7a02d.jpeg?height=200","description":"<p>This time, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of&nbsp;<em>My Fair Lady</em>&nbsp;to inspire its sales team, another that unknowingly funded<strong>&nbsp;</strong>one of the most iconic novels of our time, and the handful of companies that still practice the art of Industrial Musicals today. Nothing inspires a marketing department quite like choreographed tap dancing. </p><p><br></p>","author_name":"Apostrophe Podcast Network"}