{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6fd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S6E02 - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641360317272-45f4030b78edbe5624562dfdc3c23182.jpeg?height=200","description":"<p>This episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head. And it’s always interesting to see how the company reacts and what happens to their business as a result. We’ll look at what happened to Ford Broncos after the OJ Simpson slow-speed car chase, what happened to Red Lobster after Beyonce gave it a sexy callout in a song, and what happened to James Bond when JFK gave the books a ringing endorsement. The Podcast for this show was recorded at the first ever live performance of&nbsp;<em>Under The Influence</em>&nbsp;at the Hot Docs Podfest.&nbsp;We do a Q&amp;A with the record after.&nbsp;It was fun.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}