{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6fb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S6E04 - What A Difference A Difference Makes: Standing Out In The Marketplace","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641359925023-5692e4c838412b7dcff30ece516a50e7.jpeg?height=200","description":"<p>This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy. We'll analyze a wrestler who used a delicate flower to intimidate his opponents, a single eyepatch that gave one company a $28M bump in sales and a motorcycle brand that succeeded by taking the&nbsp;<em>fun</em>&nbsp;out of the ride.</p><p><br></p>","author_name":"Apostrophe Podcast Network"}