{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6fa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S6E05 - Judgment Day: Super Bowl Advertising","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641359640449-54f68249269d5f99cbf6a77cf5e7c38e.jpeg?height=200","description":"<p>This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game.&nbsp;</p><p>We'll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another the next that was such a flop, they sent the ad agency packing.&nbsp;</p><p>That's why they call it \"Judgement Day\" - because careers and accounts hang in the balance on Super Bowl Sunday.&nbsp;</p><p><br></p>","author_name":"Apostrophe Podcast Network"}