{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6f1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S6E16 - Guys and Dolls: Gender Marketing, Part II","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641357910907-6f0a78eb212dbc5196597fa7176ca2b3.jpeg?height=200","description":"<p>This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target&nbsp;<em>another</em>. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads.&nbsp;&nbsp;</p><p><br></p><p>By and large, most products&nbsp;<em>are</em>&nbsp;gender-neutral. It's just the marketing that's not.</p>","author_name":"Apostrophe Podcast Network"}