{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61d4ae405ad158001379010e/61d4ae4fdd7f1f001349e6e8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61d4ae405ad158001379010e/1641356069747-e41c8a6e092f2f1b748b61f221abcb0c.jpeg?height=200","description":"<p>This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats<strong>&nbsp;</strong>and how a popular piece of jewellery was inspired...by doctors.</p><p><br></p><p>From the Thighmaster to the Pet Rock, we'll break down what makes fads&nbsp;<em>so</em>&nbsp;absolutely&nbsp;irresistible.&nbsp;</p><p><br></p>","author_name":"Apostrophe Podcast Network"}